Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.
Title details for The Victory Lab by Sasha Issenberg - Available

The Victory Lab

The Secret Science of Winning Campaigns

by Sasha Issenberg
ebook
1 of 1 copy available
Borrow Read a sample Read a sample
1 of 1 copy available
The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign—now updated with a new postscript.
Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.

The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.
Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

  • Creators

  • Publisher

  • Release date

    September 11, 2012

  • Formats

    • Kindle Book

    • OverDrive Read

      • ISBN: 9780307954817

    • EPUB ebook

      • ISBN: 9780307954817
      • File size: 3199 KB

  • Accessibility

    The publisher provides the following statement about the accessibility of the EPUB file supplied to OverDrive. Experiences may vary across reading systems. After borrowing the book, you may download the EPUB files to read in another reading system.

    Summary

    Accessibility features highlighted in metadata are based on this ebook's content and format.

    Ways Of Reading

    • Appearance of the text and page layout can be modified according to the capabilities of the reading system (font family and font size, spaces between paragraphs, sentences, words, and letters, as well as color of background and text).

    • Not all of the content will be readable as read aloud speech or dynamic braille.

    Conformance

    • No information is available.

    Navigation

    • Table of contents to all chapters of the text via links.

    Additional Information

    • High contrast between text and background

    • Color is not the sole means of conveying information

  • Languages

    • English

  • Reviews

    Loading
    Loading

Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

Loading